Category Archives: Blog
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As a former journo and PR consultant you would expect me to have an interest in words wouldn’t you. Today Collins Dictionary has announced the inclusion of eighty six new words, many of which have been suggested by the great British public. Whilst some of them probably amount to no more than slang, many have Continue Reading
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Whatever business, sector or organisation you are in – the need to use the right words should never be overlooked. In marketing & communications terms – we call this ‘content’. The content is what will engage your target audience and ensure that you convey the right message. This is applicable to any form of business Continue Reading
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Well, as the country (if not the world) becomes gripped with Olympic fever, I thought I’d take the time out to use a fitness analogy for PR, marketing and communications. In my former role as Marketing Director for a large education establishment – one needed the stamina and mental alertness of a top athlete in Continue Reading
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et·i·quette /ˈetikit/ Noun: The customary code of polite behaviour in society or among members of a particular profession or group. In business, as in life, good manners and a polite nature go a long way. However, do you apply such graces to your approach to social media, especially Twitter? As the name suggests, ‘social Continue Reading
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Wow! It’s been a hectic month (which we’re not complaining about). Exciting news that one of our clients has won several awards -so we’ve been busy with press releases, photo shoots and circulating their news far and wide! Also working on two different newsletters – which seem to be making a come back (if they ever Continue Reading
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Sorry we’ve bit a bit tardy with our blog lately. It’s been all ‘go’ here at Lime Tree Towers - which we shouldn’t complain about. We’ve met with some fab new clients who want to use our PR and marketing services in Dorset and Hampshire, plus some potential clients for creative web design and brand convergance. Continue Reading
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How you handle your PR and communications in a crisis can make or break your business. Ironically, for a communications company, we would say that Research in Motion (RIM) the company who manufacture the Blackberry will be seriously reviewing their communications strategy – in the wake of what can only be described as a public Continue Reading
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Here at Lime Tree Communications we like to keep up to date with news, and take particular interest in PR successes or even PR calamities. We don’t just mean monitoring local issues arising in Dorset, Hampshire or the South Coast – but national and international matters that generate media attention. For example, the latest furor Continue Reading
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If you’re reading this, the chances are that you are thinking about public relations activity for your business and concerned about how to promote yourself. Good PR is about much more than having a press release issued. It’s about your outward facing personality and brand – and how people view you. Lime Tree Communications offers Continue Reading
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With the explosion in ‘social media’ people are finding all sorts of ways to connect with each other using the myriad of sites and networks available to them. Whatever your views are on Twitter or Facebook or any of the other social networks and forums out there, you can’t ignore the fact that communications channels Continue Reading